Practus’ assisted the distributor in preparing a detailed market research report and developing a 5-year business plan and valuation model.

Client NameIndustryOwnershipManagementROINo. of EmployeesSizeProject Duration
A Distributor of Alcoholic BeveragesAlcoholic BeverageFamily ManagedFamily5.2x~100$7 million3 months

About The Company

   Invincible Beverages, a distributor of alcoholic beverages based in North India, is looking to introduce a new ‘Ready-to-Drink’ alcoholic beverage product segment.​

Practus’ Role

  • Carry out a Market Assessment and Feasibility Study Report on Alcoholic Beverage Industry in India.
  • Prepare a 5-year Business Plan and Valuation model for the company’s new product launch.

Impact Delivered

  • Prepared a Detailed Market Research Report incorporating aspects of: 
    • Market Size, Market Share, Segmentation.
    • Demand drivers, Growth potential, Forecasts.
    • Distribution Channel Structure.
    • Company SWOT Analysis vs Market factors.
  • Conducted a series of interviews to gain a better knowledge of competitor behavior and difficulties.​
  • Cost Cards were created for the top ten states, based on state-by-state indirect tax legislation for several product categories like as beer, wine, and RTD.
  • Prepare a 5-year Business Plan & Valuation model:
    • 5-Year Profit & Loss, Balance Sheet, and Cash Flow Statements.
    • Valuation under alternative models.
    • Risk Scenario Analysis.
    • Business Case for Investment Pitch.